Usually both. Both the feds and the states have jurisdiction over telemarketing activities. You always need to follow the federal rules. You also need to follow the state rules in any state you call into or in which you maintain a professional telemarketing license. Both the federal telemarketing rules and state rules must be followed.
Learn about telemarketing fines here. Learn about business to business telemarketing here.
Many of the FTC and FCC telemarketing regulations overlap. It is therefore always recommended that you comply with the stricter rule. For more information about complying with the FTC Telemarketing Sales Rule contact a Telemarketing Attorney.
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